Dr. Brian R. Kinard


Professor of Marketing

Cameron Hall 240-A
University of North Carolina Wilmington
601 South College Road
Wilmington, NC   28403 - 5969
Phone: 910.962.2420
Fax: 910.962.7983
Email: kinardb [ kinardb AT uncw DOT edu ]
Web Page: https://uncw.instructure.com

T 1:00 PM 4:00 PM
W 1:00 PM 4:00 PM
MKT 345 001TR 11:00 AM 12:15 CH210
MKT 440 001R 2:00 PM 3:15 CH122
MKT 440 002R 3:30 4:45 CH122

Dr. Brian R. Kinard, Professor of Marketing, joined the Cameron School of Business after receiving his Ph.D. in Marketing from Mississippi State University. Brian teaches undergraduate Marketing Analytics, Marketing Research, and Sports Marketing courses and actively engages in research related to consumer risk behavior. He also serves as a reviewer for several academic journals and professional organizations and has made numerous contributions to scholarly publications, including the International Journal of Research in Marketing, Journal of Advertising, Cornell Hospitality Quarterly, Journal of Consumer Affairs, and Journal of Services Marketing. He is the Associate Executive Director of the Atlantic Marketing Association and is a recipient of the UNCW Chancellor's Award for Teaching Excellence.

  • PhD, Marketing, Mississippi State University, 2006
  • MBA, Health Management, Francis Marion University, 2002
  • BS, Nursing, Clemson University, 1999

Recent Publications
Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior , Atlantic Marketing Journal , 2017; V.6 N.2 pp. 77-91 ; (B. Kinard, Minerva Lacal Pardo)

Visual Effects of Variety and Area Saliency on Food Product Volume Estimates , Journal of Food Products Marketing , 2016; V.22 N.1 pp. 89-99 ; (B. Kinard, Jerry L. Kinard)

The Effects of Motivational priming on Food Portion Size Behavior , Journal of Foodservice Business Research , 2016; V.19 N.1 pp. 39-55 ; (B. Kinard, Cynthia Webster, Subhra Chakrabarty)

Implementing a Delight Strategy in a Restaurant Setting: The Power of Unsolicited Recommendations , Cornell Hospitality Quarterly , 2016; V.57 N.3 pp. 329-342 ; (B. Kinard, Donald Barnes, Tracy Meyer)

Insta-Grams: The Effect of Consumer Weight on Reactions to Healthy Food Posts , Cyberpsychology, Behavior, and Social Networking , 2016; V.19 N.8 pp. 481-485 ; (B. Kinard)

Odd Pricing Effects: An Examination Using Adaptation-Level Theory , Journal of Product and Brand Management , 2013; V.22 N.1 pp. 87-94 ; (B. Kinard, Michael L. Capella, Greg Bonner)

The Effect of Receipt Personalization on Tipping Behavior , Journal of Consumer Behaviour , 2013; V.12 N.4 pp. 280-284 ; (B. Kinard, Jerry L. Kinard)

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames , Journal of Advertising , 2013; V.42 N.2-3 pp. 196-203 ; (B. Kinard, Katherine B. Hartman)

Areas of Interest
  • Consumer Risk Behavior
  • Food Marketing
  • Customer Relationship Management (Food Services)
  • Retail Technology
  • Psychological Pricing

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