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Dr. Thomas Porter
Associate Professor of Marketing
Marketing
Cameron Hall
University of North Carolina Wilmington
601 South College Road
Wilmington, NC 28403 -
5969
Phone:
910-962-7466
Fax:
910-962-7466
Email:
portert [ portert AT uncw DOT edu ]
Web Page:
http://csb.uncw.edu/people/portert
Office
Hours
MW
9:00 AM
11:00 AM
MW
1:00 PM
2:00 PM
By Appt
0000
0000
Courses
MKT 340
001
MW
2:00 PM
3:15
CH
210
MKT 340
002
MW
3:30
4:45
CH
210
MBA 542
804
OnLine
0000
0000
WB
0
Biography
Thom teaches undergraduate level internet marketing and marketing strategy as well as marketing decision making in the MBA program. In addition to serving as chair of the marketing department, Dr. Porter also serves as Director of the International Business concentration. Thom’s research fits within one of two broad categories. The first can be described as research designed to help marketing managers understand and overcome marketing “problems.” Research in this area has looked at problems within the context of marketing strategy implementation, sales management and new product development. The second research stream deals with understanding and delivering customer value within the context of internet marketing. His publications have appeared in a variety of journals including: the Journal of Business Research, Journal of Personal Selling and Sales Management, Business Horizons and R&D Management.
Education
PhD, , Indiana University, 1999
MBA, , Indiana University, 1990
BA, , Purdue University, 1985
Areas of Interest
Internet Marketing
Marketing Strategy
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