Biography
|
|
Thom teaches undergraduate level internet marketing and marketing strategy as well as marketing decision making in the MBA program. In addition to serving as chair of the marketing department, Dr. Porter also serves as Director of the International Business concentration. Thom’s research fits within one of two broad categories. The first can be described as research designed to help marketing managers understand and overcome marketing “problems.” Research in this area has looked at problems within the context of marketing strategy implementation, sales management and new product development. The second research stream deals with understanding and delivering customer value within the context of internet marketing. His publications have appeared in a variety of journals including: the Journal of Business Research, Journal of Personal Selling and Sales Management, Business Horizons and R&D Management.
|
|
