Dr. Thomas Porter

Porter

Associate Professor of Marketing
Marketing

Cameron Hall
University of North Carolina Wilmington
601 South College Road
Wilmington, NC   28403 - 5969
Phone: 910-962-7466
Fax: 910-962-7466
Email: portert [ portert AT uncw DOT edu ]
Web Page: http://csb.uncw.edu/people/portert

Courses      
MKT 444 001TR 8:00 AM 9:15 CH122

Biography
Thom teaches undergraduate level internet marketing and marketing strategy as well as marketing decision making in the MBA program. In addition to serving as chair of the marketing department, Dr. Porter also serves as Director of the International Business concentration. Thom’s research fits within one of two broad categories. The first can be described as research designed to help marketing managers understand and overcome marketing “problems.” Research in this area has looked at problems within the context of marketing strategy implementation, sales management and new product development. The second research stream deals with understanding and delivering customer value within the context of internet marketing. His publications have appeared in a variety of journals including: the Journal of Business Research, Journal of Personal Selling and Sales Management, Business Horizons and R&D Management.

Education
  • PhD, , Indiana University, 1999
  • MBA, , Indiana University, 1990
  • BA, , Purdue University, 1985

Areas of Interest
  • Internet Marketing
  • Marketing Strategy

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