Dr. Tracy Meyer


Professor of Marketing

Cameron Hall 240-H
University of North Carolina Wilmington
601 South College Road
Wilmington, NC   28403 - 5969
Phone: 910.962.7202
Fax: 910.962.7983
Email: meyert [ meyert AT uncw DOT edu ]
Web Page:

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Tracy Meyer, (Ph.D. University of Cincinnati) is a Professor at the University of North Carolina Wilmington. Before entering academia, Tracy worked in the commercial banking industry for 15 years as a commercial credit analyst and as a sales executive and Vice President in Private Banking. Her research focuses on consumers’ perceptions of negative events that occur in the retail environment and more recently customer delight. To-date Tracy has published in outlets such as the Journal of the Academy of Marketing Science, the Journal of Business Research, Psychology and Marketing, and the Journal of Consumer Psychology. Her teaching interests include Retail Management, Services Marketing, Sales Management, and Marketing Research. Tracy has led student study abroad programs in Valencia (Spain), Bremen (Germany), and Perugia (Italy).

  • PhD, Marketing, University of Cincinnati , 2005
  • MBA, Business Administration, Xavier University, 2000
  • BBA, Finance, Texas Christian University, 1985

Recent Publications
The Role of Delight in Driving Cross-Buying Intentions , Journal of Professional Selling and Sales Management , 2016; October ; (T. Meyer, Donald C. Barnes, Scott Friend)

Implementing a Delight Strategy: The Power of Unsolicited Recommendations , Cornell Hospitality Quarterly , 2015; ; (T. Meyer, Donald Barnes and Brian Kinard)

The Role of Brand Communications on Frontline Service Employee Beliefs, Behaviors, and Performance , Journal of the Academy of Marketing Science , 2014; V.42(6) pp. 642-657 ; (T. Meyer, Thomas L. Baker, Adam Rapp, Tracy Meyer, and Ryan Mullins)

Explanation Information and Source in Service Recovery Initiatives , Journal of Services Marketing , 2014; V.28(4) pp. 311-318 ; (T. Meyer, Thomas L. Baker)

Antecedents and Outcomes of Culture Cushion , International Journal of Culture, Tourism & Hospitality Research , 2013; V.7(4) pp. 340-352 ; (T. Meyer, Katherine Hartman, Tracy Meyer, and Heather Hurley)

Areas of Interest
  • Retail Management
  • Services Marketing
  • Sales Management
  • Marketing Research

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