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V6 N1 Paper 2
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Annals of the MS in Computer Science and Information Systems at
UNC Wilmington
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Spring 2012
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Search Engine Optimization and Online Marketing for the Swain Center
Lauren Beyel
Committee
Abstract
The Swain Center for Business and Economic Services is a part of the Cameron School of Business at UNCW. The primary purpose of this capstone project was to increase web traffic to the Swain Center in an effort to increase the attendance to the center’s events. The Swain Center holds events throughout the year for local residents, UNCW students, alumni and instructors that are based on the regional economy of Wilmington, NC. By increasing web traffic, the Swain Center will be easier to locate online and therefore should increase overall awareness of its events. This paper includes details on website coding changes to optimize the website and an analysis of how to integrate social networking sites such as Facebook and Twitter. Data was collected based on a peer school analysis, a literature review and interviews with local experts. After changes were made to the Swain Center website and social networks, the results were analyzed for their overall impact on the website.
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Recommended Citation:
Beyel, L., Gebauer, J, Vetter, R., Janicki, T. (2012) Search Engine Optimization and Online Marketing for the Swain Center . Annals of the Master of Science in Computer Science and Information Systems at UNC Wilmington, 6(1) paper 2. http://csbapp.uncw.edu/data/mscsis/full.aspx.
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V6 N1 Paper 2
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Annals of the MS in Computer Science and Information Systems at
UNC Wilmington
|
Spring 2012
|
