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V6 N1 Paper 8
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Annals of the MS in Computer Science and Information Systems at
UNC Wilmington
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Spring 2012
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An Analysis, Design, and Implementation of a Business Intelligence Solution for Powerplay Mobile
Patrick Green
Committee
Abstract
This paper focuses on an evaluation of several different intelligence solutions, both open source and proprietary, in order to select the best candidate for implemntation of a reporting services application. The evaluation criteria are based off the needs of a mobile marketing services company, PowerPlay Mobile, to be used by their customers. PowerPlay Mobile's customers are merchants who wish to connect with their customers via texting and other mobile services. This reporting services application allows these merchants to better understand the behaviors of their subscribers, in order to optimize PowerPlay Mobile's services. This paper follows the evaluation process step-by-step, concluding with a beta implementation of a reporting services application. Upon migration of data to the data warehouse, the application will be made available to customers through the Internet.
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Recommended Citation:
Green, P., Vetter, R, Reinicke, B., Brown, J. (2012) An Analysis, Design, and Implementation of a Business Intelligence Solution for Powerplay Mobile. Annals of the Master of Science in Computer Science and Information Systems at UNC Wilmington, 6(1) paper 8. http://csbapp.uncw.edu/data/mscsis/full.aspx.
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V6 N1 Paper 8
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Annals of the MS in Computer Science and Information Systems at
UNC Wilmington
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Spring 2012
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