This paper describes the development of a full business plan and systems analysis of backbone systems for an internet startup company. The company’s business is the facilitation of a connection between performing artists and their fan base, which leads to increased sales of the artist’s goods and tickets to their events. The business plan is broken down into seven sections: competitive analysis, market opportunity analysis, explanation of services, strategic plan, operations and management, and financial justification. In addition, the paper performs the systems analysis of the company’s necessary information systems. This includes detailed design documents and an alpha website.

Recommended Citation: Mascherin M., Reinicke B., Vetter R., Janicki T., (2009). Venture Business Plan For E-Commerce Business. UNCW MS CSIS Proceedings. V. 3 , N. 6 .