This paper focuses on an evaluation of several different intelligence solutions, both open source and proprietary, in order to select the best candidate for implemntation of a reporting services application. The evaluation criteria are based off the needs of a mobile marketing services company, PowerPlay Mobile, to be used by their customers. PowerPlay Mobile's customers are merchants who wish to connect with their customers via texting and other mobile services. This reporting services application allows these merchants to better understand the behaviors of their subscribers, in order to optimize PowerPlay Mobile's services. This paper follows the evaluation process step-by-step, concluding with a beta implementation of a reporting services application. Upon migration of data to the data warehouse, the application will be made available to customers through the Internet.

Recommended Citation: Green P., Vetter R., Reinicke B., Brown J., (2012). An Analysis, Design, and Implementation of a Business Intelligence Solution for Powerplay Mobile. UNCW MS CSIS Proceedings. V. 6 , N. 8 .