Session Topic: Don't Wait for Permission: How to Build a Marketing Career in 2026
Day
Tuesday
Start Time
2:00 PM
Length
50
Location
CH 123
MKT - Strategy
Presenter(s)
Kevin
McClary
Head of Performance Marketing
Gorilla 76
https://www.linkedin.com/in/kevinmcclary/
UNCW Alumn
Kevin McClary is the Head of Performance Marketing at Gorilla 76, a St. Louis–based agency that helps B2B industrial manufacturing companies grow through smart, measurable marketing.
Throughout his career, Kevin has built paid media departments from the ground up at three different agencies, leading strategy and execution for hundreds of advertising campaigns across platforms like Meta, LinkedIn, Google, and TikTok.
Outside of agency life, Kevin is a social media content creator with more than 100,000 followers across TikTok, Instagram, YouTube, and LinkedIn. His content explores the history of advertising jingles, sports teams, pop culture, and more. His current series follows him as he drives through rural North Carolina in search of the best Carolina-style burger. He's a proud UNCW alum and fan of Seahawks Athletics.