My journey began on July 5, 1997, at Ocean Broadcasting, later leading me to Capitol Broadcasting. There, I was the first rep in the country to cross-divisionally sell radio, TV, and digital marketing services, helping build CBC’s New Media Group. Where I managed both traditional and digital campaigns for B2B and B2C organizations, including broadcast, brand, website design, SEM/SEO, and social media. In 2018, I became Director of Sales & Marketing at Taylor/Gray, a digital agency out of Wilmington, NC. I oversaw and supported website designs and builds, brand initiatives, and successful marketing campaigns, gaining deep expertise in digital strategy and execution. In June of 2025, I said farewell to the Digital Ad Agency as I saw a better way to win for my clients, and Decoy was born. Today, I guide multiple brands doing anywhere from $50m - $350m in sales, with grit, truth, and experience, not chaos.