Session Detail


Session Topic: Marketing and the Public Health Sector


Day Wednesday
Start Time 2:00 PM
Length 50
Location CH 212
MKT - Strategy


Presenter(s)

Jennifer Mackenthan
Communications and Marketing Director
Trillium Health Resources
https://www.linkedin.com/in/jennifer-mackethan-0a516246/
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Jennifer Mackethan is the Communications and Marketing Director of Trillium Health Resources. Trillium is an innovative health plan for individuals with serious behavioral health, intellectual/developmental disabilities, and traumatic brain injury in 46 counties in North Carolina. We serve those who are on Medicaid or are uninsured. We coordinate integrated health care across multiple systems to achieve improved health outcomes, quality of care, and efficient use of resources. Jennifer's responsibilities include oversight of brand guidelines, maintaining media relationships, reviewing member communications, and annual updates to marketing and member education strategies. She received her undergraduate degree from UNC Chapel Hill and is currently scheduled to receive her Master of Science in Marketing from the University of Alabama in Spring 2027. She previously worked for UNCW in the Swain Center.