Session Topic: Building a Marketing Career in the Age of AI-driven High Tech
Day
Wednesday
Start Time
3:00 PM
Length
50
Location
CH 212
MKT - Strategy
Presenter(s)
Mark
Bieberich
Vice President, Portfolio Marketing
Ciena
https://www.linkedin.com/in/markbieberich/
CSB Alum and UNCW Alumn
Mark Bieberich is Vice President of Portfolio Marketing at Ciena (NYSE: CIEN), a global leader in networking technology deployed by major cloud service providers, telecom service providers, enterprises, and government agencies. In this role, he oversees Product Marketing, Market Research, Competitive Intelligence, and Industry Analyst Relations functions. Mark leads a team responsible for developing portfolio-level value messaging and sales enablement content, industry and technology thought leadership, and market data and competitive insights that support the company’s strategic planning, investor relations, and external communications functions. He is also a key advisor to Ciena’s executive team on product development and go-to-market strategy.
Mark graduated from Cameron School of Business, University of North Carolina at Wilmington in 1992 with a Bachelor of Science degree in Business Administration.