Session Topic: UX Research: How Data Can Improve Product Experiences
Day
Wednesday
Start Time
1:00 PM
Length
50
Location
CH 135
Business Analytics
Presenter(s)
Kellie
McDade
Senior Product Designer
Apiture
https://www.linkedin.com/in/kelmcdade/
CSB Alum and UNCW Alumn
Kellie is a New York native who relocated to Wilmington with her family to attend UNCW in 2009. As an undergrad student, Kellie participated in several internships, exploring multiple fields of interest that led to her to an industrious career in User Experience and User Interface design. She returned to UNCW in 2019 for her Masters of Business Analytics, learning how to leverage data for product development. During which time, she joined the Product Team at Apiture, where she has been for the last 6 years designing retail & commercial online banking, digital account opening, and banking administrative tools. Her current areas of interest are in user experience research and product analytics.