Index - csbPublic

Cameron Executive Network Mentor

William Kelly

Most recently, Bill was a Group Vice President at Johnson Outdoors responsible for their Camping and Paddling business units. Bill considers himself a marketer at heart. He has worked in the marketing and product driven Outdoor Sporting Goods industry for 28 years in the Camping, Paddling, Fishing and Fly Fishing product categories. Brands he has been responsible for include: Jetboil Camping Stoves, Old Town Canoes and Kayaks, Ocean Kayak, Eureka! Camping Gear, Minn Kota Trolling Motors, Mitchell Rods and Reels, and Ross Reels. He is a seasoned entrepreneurial executive with extensive P&L experience.

Employers/Positions

Johnson Outdoors, Group Vice President
Johnson Outdoors, Vice President of Shared Services
Johnson Outdoors, Marketing Director
Ross Reels, Vice President of Sales & Marketing
Amoco/BP Amoco, Sr Financial Analyst
Overseas Private Investment Corp, Analyst
Little, Consultant

Industries

Advertising & PR
Branding
Business Consulting
Consumer Products
Finance
International Business
Market Research
Outdoor Sporting Goods
Product Development
Sales and Marketing

Certifications / Key Experience

Skills

Acqusitions/Divestitures
Brand Strategies
Business and Product Strategy
Management
Marketing
Product Development
Product Management
Public Speaking
Sales Management
Strategic Planning

Education

MBA, University of Pennsylvania - Wharton School
BS, Penn State University