Dr. Brian R. Kinard


Professor of Marketing

Cameron Hall 240-K
University of North Carolina Wilmington
601 South College Road
Wilmington, NC   28403 - 5969
Phone: 910.962.2420
Fax: 910.962.7983
Email: kinardb [ kinardb AT uncw DOT edu ]
Web Page:

TR 10:00 AM 11:00 AM
TR 12:30 2:00 PM
MKT 440 002TR 3:30 4:45 CH122
MKT 440 001TR 2:00 PM 3:15 CH122
MKT 345 001TR 11:00 AM 12:15 CH111

Dr. Brian R. Kinard, Professor of Marketing, joined the Cameron School of Business after receiving his Ph.D. in Marketing from Mississippi State University. Brian teaches undergraduate Marketing Analytics, Marketing Research, and Sports Marketing courses and actively engages in research related to unhealthy consumption behavior. He also serves as a reviewer for several academic journals and professional organizations and has made numerous contributions to scholarly publications, including the International Journal of Research in Marketing, Journal of Advertising, Cornell Hospitality Quarterly, Journal of Consumer Affairs, and Journal of Services Marketing. He is the Executive Director of the Atlantic Marketing Association and is a recipient of the UNCW Chancellor's Award for Teaching Excellence.

  • PhD, Marketing, Mississippi State University, 2006
  • MBA, Health Management, Francis Marion University, 2002
  • BS, Nursing, Clemson University, 1999

Recent Publications
Cheers! Examining Congruency Effects for No/Low-Alcohol Beer Messaging , Journal of Food Products Marketing , 2024; V.30 N.4 pp. 105-117 ; (B. Kinard)

Public Perceptions of ESG Initiatives: Does Providing Evidence of Impact Matter , Global Journal of Management and Marketing , 2024; ; (B. Kinard)

Counterproductive Work Behaviors to Cope with Person-Organization Misfit , Journal of Organizational Psychology , 2024; V.24 N.3 ; (B. Kinard, Subhra Chakrabarty)

Psychological Antecedents to Intention to Quit , Journal of Organizational Psychology , 2023; V.23 N.4 pp. 17-23 ; (B. Kinard, Subhra Chakrabarty)

Delight Spirals: The Cause and Consequence of Employee Perceived Customer Delight , Journal of Service Theory and Practice , 2020; V.30 N.2 pp. 149-170 ; (B. Kinard, Rebecca Guidice, Donald Barnes)

Treat Yourself: The Effects of Motivational Messaging and Nutritional Information on Front-of-Pack Labeling , Journal of Food Products Marketing , 2019; V.25 N.9 pp. 861-874 ; (B. Kinard)

Areas of Interest
  • Unhealthy Consumption Behavior
  • Food Marketing
  • Customer Relationship Management (Food Services)
  • Derailment

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