Dr. Rebecca Guidice


Professor of Management

Cameron Hall 200-E
University of North Carolina Wilmington
601 South College Road
Wilmington, NC   28403 - 5664
Phone: 962-2006
Fax: 910.962.2116
Email: guidicer [ guidicer AT uncw DOT edu ]
Web Page:

MW 11:00 AM 2:00 PM
By Appt 00000000

Dr. Rebecca Guidice joined the faculty in 2011 and supports the Management Strategy concentration. Prior to joining the Cameron School of Business faculty, she was on faculty at the University of Nevada Las Vegas and at Ole Miss. Prior to academia, she held positions including the General Manager of a bottled water company in Honolulu HI. Her areas of research are accountability, job performance, decision making, innovation, and strategic behavior in organizations. Her research has been featured in top journals, such as Journal of Management (multiple hits), Human Resource Management, Journal of Business Research, and Journal of Service Theory & Practice.

  • PhD, Business Administration, Washington State University, 2001
  • Masters, Master of Business Administration, Eastern Washington University, 1994
  • Bachelors, Business Administration, Whitworth University, 1990

Recent Publications
Who are these emerging markets anyway? , International Journal of Cross Cultural Management , 2021; ; (R. Guidice, Assouad, A.A., Parboteeah, K.P., & Guidice, R.M)

Delight spirals: The causes and consequences of customer delight , Journal of Service Theory & Practice , 2020; N.30 pp. 149-170 ; (R. Guidice, Guidice, R.M., Barnes, D., & Kinard, B)

Customer delight in crisis: Understanding delight through the lens of transformative service research , Journal of Services Marketing , 2020; ; (R. Guidice, Barnes, D., Magnus, J., Scribner, L, Krallman, A., & Guidice, R.M)

The determinants and performance consequences of CEO external advice seeking , Journal of General Management , 2019; ; (R. Guidice, Vestal, A., Guidice, R., & Juenzi, M)

Miles and Snow’s strategic typology redux through the lens of ambidexterity , International Journal of Organizational Analysis , 2019; N.27 pp. 925-946 ; (R. Guidice, Sollosy, M., Guidice, R.M., & Parboteeah, K.P)

The interactive effect of person and situation on explorative and exploitative behavior , Journal of Management & Organization , 2019; ; (R. Guidice, Garcia, F., Guidice, R.M., & Mero, N.P)

One foot in Babylon, the other in a startup: The influence of job and employment alternatives on co-founder commitment. International Journal of Entrepreneurial Behavior & Research , International Journal of Entrepreneurial Behavior & Research , 2018; N.24 pp. 1036-1060 ; (R. Guidice, Noack, D., Miller, D.R., & Guidice, R.M)

Supervisor use of humor in the workplace: Its effects on employee attitudes , Journal of Management Development , 2018; N.34 pp. 697-710 ; (R. Guidice, Mesmer-Magnus, J., Guidice, R., Andrews, M., & Oechslin, R)

It’s more complicated than we think: The implications of social capital on innovation , Asia Pacific Journal of Management , 2017; N.34 pp. 649-674 ; (R. Guidice, Wang, S., Guidice, R.M., Zhou, Y., & Wang, Z.M)

The influence of accountability form on individual regulatory focus in a high performance work system , Journal of Business Research , 2016; N.69 pp. 3332-3340 ; (R. Guidice, Guidice, R.M., Mero, N.P., Matthews, L. & Greene, J.V)

A field study of the antecedents and performance consequences of perceived accountability , Journal of Management , 2014; N.40 pp. 1627-1652 ; (R. Guidice, Mero, N.P., Guidice, R.M., & Werner, S)

Perceptions of accountability in family business: Using accountability theory to understand differences between family and nonfamily executives. , Family Business Strategy , 2013; V. 4 pp. 233-244 ; (R. Guidice, Guidice, R.M., Mero, N.P., & Greene, J.V.)

Dynamic decision making: Individual attributes and behavior in a challenge dice game , Business & Economic Research , 2013; V.13 pp. 1-24 ; (R. Guidice, Guidice, R.M., Seale, D.A., & McAllister, D. 2013)

A field study of the antecedents and performance consequences of perceived accountability , Journal of Management , 2012; ; (R. Guidice, Neal P. Mero and Steve Werner)

Hedging their bets: A longitudinal study of the tradeoffs between task and contextual performance in a sales organization. , Journal of Personal Selling and Sales Management , 2012; V.32 N.4 pp. 251-271 ; (R. Guidice, Neal P. Mero)

This is only a test: A machine-graded improvement to the multiple choice and true-false examination. , Teaching in Higher Education , 2011; ; (R. Guidice, McAllister, D. & Guidice, R.M.)

The ethics of bluffing: The effects of individual differences on perceived ethicality and bluffing behavior. , Journal of Business & Leadership , 2010; V.6 pp. 10-24 ; (R. Guidice, Alder, G.S. & Guidice, R.M.)

The moderating role of organizational culture in innovation: Evidence from China. , Human Resource Management , 2010; V.49 pp. 767-792 ; (R. Guidice, Wang, S. Guidice, R.M., Tansky, J, & Wang Z)

Competitive bluffing: An examination of a common practice and its relationship with performance. , Journal of Business Ethics , 2009; V.87 pp. 535-553 ; (R. Guidice, Guidice, R.M., Alder, G.S. & Phelan, S.E.)

The indirect relationship between organizational-level knowledge worker turnover and innovation: An integrated application of related literature. , The Learning Organization , 2009; V.16 pp. 143-167 ; (R. Guidice, Joyce T. Heames and Sheng Wang)

A strong inference test of the effects of strategic interdependence and experience on the JV control-performance relationship , Journal of Business and Management , 2007; V.13 pp. 127-154 ; (R. Guidice, John B. Cullen)

Governing joint ventures: Tension among principals’ dominant logic on human motivation and behavior , Journal of Management & Governance , 2007; V.11 pp. 261-283 ; (R. Guidice, Neal P. Mero)

Accountability in a performance appraisal context: The effect of audience and form of accounting on rater response and behavior. , Journal of Management , 2007; V.33 pp. 223-252 ; (R. Guidice, Neal P. Mero and Amy Brownlee)

The interacting effect of accountability and individual differences on rater response to a performance rating task , Journal of Applied Social Psychology , 2006; V.36 pp. 795-819 ; (R. Guidice, Neal P. Mero and Alex Anna)

From “me against you” to “us against them”: Alliance formation based on inter-alliance rivalry. , Scandinavian Journal of Management , 2003; V.19 pp. 135-152 ; (R. Guidice, A. Vasudevan and G. Duysters)

Inter-alliance rivalry. Theory and application to the global telecommunication industry. , International Business and Its European Dimensions , 2001; ; (R. Guidice, A. Vasudevan and G. Duysters)

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