Dr. Alex Krallman


Assistant Professor of Marketing

Cameron Hall 240D
University of North Carolina Wilmington
601 South College Road
Wilmington, NC   28403 - 5969
Phone: 962-7602
Email: krallmana [ krallmana AT uncw DOT edu ]
Web Page:

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Dr. Krallman teaches undergraduate Marketing Research courses and actively engages in research related to social media marketing, services marketing, and online retailing. She serves as a reviewer for several academic journals and has conducted research with major national retailers and large non-profit organizations. She has made numerous contributions to scholarly research in journals such as European Journal of Marketing, Journal of Business Research, Journal of Marketing Theory & Practice, Journal of Marketing Education, and Journal of Services Marketing.

  • PhD, PhD, Mississippi State University, 2017
  • MBA, MBA, Eastern Kentucky University, 2013
  • BBA, BBA, Eastern Kentucky University, 2011

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