Dr. James Hunt


Professor of Marketing

Cameron Hall 240-K
University of North Carolina Wilmington
601 South College Road
Wilmington, NC   28403 - 5969
Phone: 910-962-3896
Fax: 910-962-7983
Email: huntj [ huntj AT uncw DOT edu ]
Web Page:

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MKT 340 005TR 8:00 AM 9:15 CH212
MKT 349 002TR 11:00 AM 12:15 CH111
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Dr. Hunt is a professor in the Department of Marketing. He has numerous publications in the areas of consumer behavior and promotion, including articles in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, and the Journal of Business Research. Dr. Hunt has been at UNCW since 1990, and has received the UNCW Chancellor's Teaching Excellence Award, the Distinguished Teaching Professorship Award, and the Board of Trustees Teaching Excellence Award. Believing that "we are what we consume," James is a barbecue sandwich chased with a cold beer at a ball game. He enjoys discovering waterfalls, climbing lighthouses, and playing drums with crisp cymbals.

  • PhD, Marketing, Florida State University, 1986
  • MBA, Marketing & Behavioral Management, Vanderbilt University, 1982
  • BS, Business Administration, High Point University, 1980

Recent Publications
Live vs. Live-Streaming: A Study of Student Satisfaction with Distance Education in a College Business Class , Journal of Business and Economic Perspectives , 2016; V.43 N.2 pp. 244-260 ; (J. Hunt, William S. Compton, Adam T. Jones)

The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre Expectations , Academy of Marketing Studies Journal , 2015; V.19 N.3 ; (J. Hunt, Alexis A. Strobin, Fredrika J. Spencer, Tammy Hunt)

Improving MWR Program Effectiveness: Consideration of Program Specific Outcomes as Well as Military QOL, Commitment, and Retention , International Journal of Business and Social Science , 2014; V.5 N.3 pp. 1-10 ; (J. Hunt, Tammy G. Hunt, Stacy E. Swift)

Effects of eWOM Valence: Examining Consumer Choice Using Evaluations of Teaching , Journal of Behavioral Studies in Business , 2013; V.6 N.3 ; (J. Hunt, Katherine B. Hartman, Carla Y. Childers)

What RateMyProfessors.com Reveals about How and Why Students Evaluate Their Professors: A Glimpse into the Student Mindset , Marketing Education Review , 2013; V.23 N.2 pp. 151-161 ; (J. Hunt, Katherine B. Hartman)

Areas of Interest
  • Consumer Behavior
  • Fear Appeals
  • Cross-Cultural Advertising
  • Services Marketing
  • Film Marketing
  • Marketing Education

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